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Tuesday, January 24, 2017

Joe Perry & NAMM TEC Awards Winners Announced

Photo by Jesse Grant/Getty Images for NAMM
CREATIVE & TECHNICAL ACHIEVEMENT WINNERS ANNOUNCED AT THE 32nd ANNUAL NAMM TEC AWARDS

PRESTIGIOUS LES PAUL AWARD PRESENTED TO AEROSMITH’S JOE PERRY WHO JAMS LIVE WITH BANDMATES
JOHNNY DEPP & ALICE COOPER

AEROSMITH PRODUCER & ENGINEER JACK DOUGLAS INDUCTED INTO
NAMM TEC HALL OF FAME

Comedian Sinbad returned as host

Presenters included Johnny Depp, Lita Ford, The Foo Fighters’ Rami Jaffee & Jessy Green, Om’Mas, Jerry Harrison, Geoff Emerick, Jeff Greenberg (Village Recorder), Eric Boulanger

Photo by Jesse Grant/Getty Images for NAMM
Anaheim, Calif., (Jan. 21, 2017) – Winners in 31 technical and creative achievement categories were announced at the 32nd Annual NAMM TEC AWARDS, presented annually by the NAMM Foundation and held January 21 in Anaheim, CA. The annual event celebrates the best in professional audio and sound production and is held during The NAMM Show, the world’s leading global music industry trade event. Comedian Sinbad returned to host for the third time.
  
Four companies – AVID, iZotope, Sennheiser and Solid State Logic – scored several Outstanding Technical Achievement awards, each taking home two statues each. AVID’s Pro Tools Dock and Pro Tools 12.3 picked up in Workstation Technology and Audio Apps & Hardware categories; iZotope in a new designation: Audio Education Technology, for the company’s Pro Audio Essentials and the Ozone 7 Advanced in the category of Signal Processing Software; Sennheiser in Wireless and Headphone/Earpiece Technology categories for the Wireless G3 A-1 Band and the HD 25 Plus and finally Solid State Logic for Large and Small Console Technology categories for the System T and the Sigma Delta. Outstanding Technical Achievement honors were chosen in 23 categories.

“Game of Thrones” returned for its second win in a year for Outstanding Creative Achievement in the Television Sound Production category. Following a posthumous recent birthday milestone, David Bowie’s Blackstar EP won in two categories – Record Production Album & Single respectively. Several Star Wars-themed projects beat out the competition as well: Star Wars: The Force Awakens from Lucasfilm won for Film Sound Production while Star Wars: Battlefront won for Interactive Entertainment Sound Production. Outstanding Creative Achievement honors were chosen in eight categories.

Photo by Jesse Grant/Getty Images for NAMM
Joe Perry, one of music’s most significant artists and executives, received the evening’s highest honor, the Les Paul Award, presented to remarkably-distinguished and accomplished individuals from the music industry. Hollywood Vampires bandmate and actor Johnny Depp presented Perry with the award, then joined Perry, Brad Whitford, and Alice Cooper on stage for a live performance.
Perry dedicated the award to his manager Howard Kaufman, who recently passed away. News is forthcoming related to Perry’s upcoming sixth solo album. Learn more here.
Keeping it in the family, famed Aerosmith engineer and producer Jack Douglas also became the newest inductee to the NAMM TEC Awards Hall of Fame. Douglas engineered and produced many multi-platinum associated for many of Aerosmith’s most iconic releases and is affectionately dubbed "the sixth member” of the band.
Photo by Jesse Grant/Getty Images for NAMM
See the complete list of awards: 

Lightning in a Bottle Lineup Released!

Here is the lineup for LIB 2017 beginning May 24th! 


Feast Your Eyes and Prepare your Ears for the Greatest LIB Lineup Yet

Los Angeles, CA: Do LaB has just announced the lineup for the twelfth edition of the Lightning in a Bottle Arts & Music Festival, taking place Memorial Day Weekend, May 24th to May 29th at San Antonio Recreation Area in Bradley, CA. The announcement continues the festival’s tradition of serving up unique and trendsetting lineups that have helped sell out LIB tickets the last 2 years in a row as well as offer a preview of up-and-comers that will be headlining festivals around the country in the years ahead. In addition, this year’s lineup is a carefully crafted complement to the community spirit of the multi-faceted festival where participants gather to learn about environmental stewardship, elevate cultural awareness and unleash art across the landscape - all to the rhythm of multiple internationally acclaimed dance music stages.

Isotonik Studios: WORLD COLLECTION - Chris VIK - Graphic ONE


Chris Vik's first pack for our World Collection, Spectral ONE, was released to critical acclaim, supported no doubt by the impressive demo video! The World Collection is designed around the principle of a set of World Modules that produce Audio and MIDI reactive Visuals within an Ableton Live performance. Users then mix and add FX to the output with the World Viewer 
With plenty of new subscribers the feature requests came flooding in, we sifted and sorted the most popular and set about creating a new pack that would allow a user to manipulate their own images by feeding them audio.

As ever we could let the demo video do the talking but it's worth mentioning this time that the video above is also the promotional video for a groundbreaking Ableton Live collaboration project entitled the Collab Alliance.

Featuring such Ableton Live luminaries as  Mr. Bill, KJ Sawka, Julian Gray, John Miller, Slynk, SeamlessR, and Tom Cosm the track and Ableton set from the video is available for download for FREE from the Collab Alliance website - CLICK HEREhttp://collaballiance.com/
The Graphik ONE pack consists of three brand new World Module visualisers and the World Viewer which allows the output of each Module to be blended togather across three layers...

MESHIFY



Meshify takes any image you throw at it and turns it into a 3D mesh for you to play with. Turn that picture of a sun into a spiky 3D sphere and use the built-in spectral analyser to modulate the mesh and the texture colours to your bassline; melt an image of a speaker into a wireframe that pulses to your kick drum; or use any image you like the colour palette of and turn it into a tunnel

CUBIFY
Cubify turns your images into an audio-responsive, 3D cluster of pixel-art-esque cubes. Using the audio streaming into it each cube can be stretched, spun and shifted independently. This powerful device allows you to animate what was once-static; logos, cartoon characters, cats… just drag and drop!

reTEX


reTex seems like a simple device at first; it’s a 2D plane covered by any image you put on it; but dig deeper and you’ll realise how many essential visual techniques can be achieved with it. Slowly rotate reTex and the 3rd dimension it sits in can be dramatically revealed. Layer multiple instances of reTex and offset the textures at different speeds to get a simply parallax effect (commonly used in animations) to give your visual set depth and movement. Use the caleidoscope parameter to collapse any image into a constantly evolving and folding geometric patterns. And of course, like all of Chris’ devices, the texture can be modulated by any incoming audio stream.

MORE DETAILS - CLICK HERE
- https://isotonikstudios.com/world-collection/chris-vik-graphik-one/

RELEASE DATE: FRIDAY 27th JANUARY

PRICE: £25.99

Native Instruments releases new MASCHINE Expansion PRISMATIC BLISS

Berlin, January 23, 2016 – Native Instruments today introduced PRISMATIC BLISS – a new MASCHINE Expansion that picks up where HALCYON SKY left off, featuring textured sounds and atmospheres that reference early electronica.

Incorporating field recordings, drones and layered sounds, PRISMATIC BLISS also contains exclusive PRISM and MASSIVE presets for more melodic elements. The Expansion is ideal for producers working in abstract and dark and melancholic styles, while also providing a rich and deep sound palette for left-field house and techno producers.

PRISMATIC BLISS runs in the latest MASCHINE software on the entire MASCHINE hardware family and is available exclusively at the NI Online Shop.

A compact version of PRISMATIC BLISS is also available as an iMASCHINE Expansion, for sketches on the go. Tracks can be exported to MASCHINE STUDIO, MASCHINE JAM, MASCHINE, and MASCHINE MIKRO for completion.

PRISMATIC BLISS  is available now at the NI Online Shop for $49 / 49 € / £44 / ¥ 6,280 / AU$ 79 and runs in the MASCHINE 2 software.

The iMASCHINE expansion is available at the iMASCHINE in-app store for $0.99 / 0,99 € / £0.79 / ¥ 120 / AU$ 1.29.

Sunday, January 22, 2017

NAMM 2017: AeroSynth

AeroSynth has introduced a new line of electronic wind instruments and accessories! 
 
The AeroSynthTM is >11 ounces and can be picked up and played without a computer or amplifier with its built-in speaker. It is very rugged and great for traveling musicians as well!

AeroPodTM is for those who already own an electronic wind controller or instrument. It adds immediate portability, enhanced sound, and connectivity features. AeroPod is compatible with the Akai EWI-USB, EWI 4000, Yamaha WX5, Roland AeroPhone, and other MIDI/USB controllers.
 

Both AeroPod and AeroSynth feature advanced wavetable synthesis technology, downloadable custom wavetables and firmware, and USB/MIDI and BlueTooth connectivity. An internal rechargeable Li-Ion battery provides many hours of continuous portable operation. Headphone/audio/line-out jacks supports headphones or external amplifiers. 


Friday, January 20, 2017

NAMM 2017: AEA Ribbon Mics and Preamps

AEA created the new RPQ2 and RPQ500 Microphone Preamps!

The RPQ2 includes:
  • Two channels with 81db of sweet and quiet JFET gain
  • High input impedance of 63k Ohms (with p48 disengaged)
  • High frequency CurveShaper EQ and low frequency proximity control
  • Switchable phantom power, polarity, and Mic/Line mode
  • Front-panel 1/4" Dls (>5M Ohms)
  • Balanced Post-Mic and Pre-EQ Inserts
The RPQ500 is:
  • One channel with 81db JFET gain with 10k input impedance
  • High frequency CurveShaper EQ and low frequency proximity control
  • Mic/Line mode for mixdown EQ versatility 
  • Switchable phantom power, polarity & Mic/Line mode

The NAMM Show 2017 is Here!

Photo Credit - Getty Images for NAMM
The 2017 NAMM Show has begun! The show opened with a Breakfast of Champions with Music for Life Award Recipient, Robbie Robertson following a TEC Track Keynote: The Future of Audio Mastering. With some slight rain this year, attendance is still It closed with a few remarkable live acts including: School of Rock West LA, Alice Underground, and Elvis Monroe.

The Dj Social also had its 2nd Annual event presented by Dj Tech, Innofader, ProX and many, giving away all sorts of prizes throughout the night with two stages of open decks for anyone to mix and scratch!







 
Get the latest news on our instagram page! 

 https://www.instagram.com/volterock_review/


Tuesday, January 17, 2017

The NAMM Foundation Gifts Anaheim Elementary School District with Music

-Organization and member companies present $10,000 to further music education opportunities for all students-  

ANAHEIM, Calif. – January 17, 2017 – Earlier today, The National Association of Music Merchants (NAMM) Foundation and its member companies shared the sound of music with district and city officials and the students of Patrick Henry Elementary School in Anaheim, California as part of the organization’s Day of Service. Held in correlation with the annual NAMM Show, the global music products tradeshow, the service event celebrated the Anaheim Elementary School District’s (AESD) commitment to music education programs and, in collaboration with NAMM Foundation members and school and district officials, helped to further the district’s efforts to provide and enhance music education for all students through a monetary donation of $10,000.

The donation was presented to Superintendent Linda Wagner and other school and city officials, before a crowd of elementary school students by NAMM President and CEO, Joe Lamond; NAMM Chairman Mark Goff; and NAMM Foundation Executive Director Mary Luehrsen.


Upon receiving the check, Superintendent Wagner shared, “Before we started this program and became involved with The NAMM Foundation, we had no instruments, no music teachers and students who were missing the opportunity for a music in the classroom. Now, we have thirteen music teachers, after-school orchestras, choirs, mariachi bands and so much more, and we’re on our way to bringing music to schools across the district.”

In 2014, the Anaheim Elementary School District launched a plan to reinstate its music education curriculum and orchestral program for its 18,500 students. In 2016, the district continued its hiring of new music teachers with a final goal of 28.  In addition, the District’s Exploratory Wheel Model for Instrumental Instruction continues to expose students to a variety of musical options early in their education.

“We’re very thankful for this donation. As a teacher, I know firsthand the benefits of getting kids involved in the arts as a means to find their passion” commented Ryan Ruelas, President of the Anaheim School Board. “I firmly believe that NAMM is helping us to accomplish that here, and I am very, very thankful that our children have the opportunity to find their passion through music.”

The event marked the third Day of Service in Anaheim for the NAMM Foundation and its members, many of whom participate each year. “I return each year because this is where music starts,” shared David Jewell, Marketing Communications Manager at Yamaha. “To know that music education, and the opportunities presented as a result of this donation can change or enhance a child’s life for the good is so powerful.”

NAMM President and CEO Joe Lamond echoed that sentiment: “Members from over 125 countries will soon be in Anaheim for The NAMM Show, all with a common vision of a world where every child has a right to music and arts education. Our time in Anaheim is enriched by our participation in this Day of Service to the students and in working with the talented teachers who have dedicated their lives to this vision.”

The NAMM Foundation’s Day of Service marks the start of activities for The NAMM Show, the annual gathering of 100,000 music products industry professionals. Held January 19-22 at the Anaheim Convention Center, industry leaders from around the globe gather to launch and preview new products from every category of music making and to unite in a common mission to create a more musical world.

The NAMM Show is This Week!


Join us digitally at the NAMM Show this week as we share with you all musical things, both new and innovative music gear, software, and live performances!

Choose your preferred preference of news:

Monday, January 16, 2017

IK Multimedia announces Fender Collection 2 for AmpliTube now available

Fender Collection 2 for AmpliTube gives players and producers hyper-realistic iconic Fender® tube amp tone from the '57 Custom Amp series, ’57 Bandmaster, '53 Bassman and '65 Super Reverb

January 2017 - IK Multimedia is proud to announce that Fender Collection 2 for AmpliTube is now available for Mac and PC from participating retailers worldwide, the IK Multimedia web store, and from the AmpliTube Custom Shop.

Fender Collection 2 for AmpliTube brings seven of Fender's dream machines - some of the most toneful and genre-defining amps from the dawn of rock and beyond - to AmpliTube, providing spot-on recreations of the glorious tweed amps and more from the '50s and '60s. Included in the Fender Collection 2 for AmpliTube are four amps from the '57 Custom series; the '57 Custom Champ®, '57 Custom Deluxe™, '57 Custom Twin-Amp™, and the '57 Custom Pro™, a '57 Bandmaster™, plus models of an original '53 Fender Bassman® and the iconic '65 Fender Super Reverb®.

Now guitarists wanting that classic Fender tone and power in their digital recordings can easily obtain the unmistakable vintage vibe of classic Tweeds and more with the ease and convenience of the world's most popular guitar and bass tone studio, AmpliTube.   

Dynamic Interaction Modeling™
Fender Collection 2 for AmpliTube provides spot-on tone, dynamics and feel thanks to the debut of the evolution of IK's industry-leading modeling technologies. It ushers in a completely new approach to analog modeling, Dynamic Interaction Modeling™, that recreates not only every individual physical component in the amplifier's design, but also the nonlinear behavior between each component and its effect on other components in the circuit. This approach provides a new unmatched level of realism, touch and feel never before realized in other analog modeled products.

Classic Fender tone on the desktop/laptop
Fender Collection 2 for AmpliTube recreates the historic and diverse Fender legacy in virtual form. IK software engineers worked painstakingly with the Fender engineering team to ensure that each amplifier and cabinet has been rendered with the same degree of integrity and attention to detail that goes into the company's physical products - all controls and operation have been replicated to provide exacting performance and function. The amplifiers and cabinets available in Fender Collection 2 for AmpliTube include officially certified models from the '57 Custom series, including the '57 Custom Twin-Amp, the '57 Deluxe, the '57 Custom Champ, the '57 Custom Pro and the '57 BandMaster. There's also a model of an original '53 Bassman 1x15 featuring an "aging" switch that switches between "new old stock" and a "burned in" model, plus an original '65 Super Reverb.

Built for AmpliTube
Fender Collection 2 within AmpliTube Custom Shop and AmpliTube 4 for Mac and PC giving players the world's best-selling ultimate guitar and bass tone studio for their recordings. For AmpliTube 4 users, it is designed to take advantage of all the additional tone-tweaking features like the effects slot between the amp and speaker cabinet and the hyper realistic full-featured "Cab Room" and more.

Plugging in to a world of sound
With IK Multimedia's range of interfaces for Mac and PC, getting tone from Fender Collection for AmpliTube is as simple as plugging into an amplifier. iRig Pro Duo, iRig PRO and iRig HD 2 are the latest generation of high-quality digital interfaces that allow players to plug in and get pristine, pure sound quality from their Mac or PC (or iPhone or iPad).

Pricing and availability
Fender Collection 2 for AmpliTube is available now through January 15, 2017 for a special introductory price of just $/€99.99* from the IK Multimedia online store, the AmpliTube Custom Shop and participating IK retailers. After January 15, 2017, it will be available for $/€149.99.

Fender Collection 2 is also available in the Fender Collection 2 Power Duo Bundle (with AmpliTube 4) at a special introductory price of $/€179.99 from the IK Multimedia online store until January 15, 2017. After January 15, 2017, it will be available for $/€229.99.
*Prices exclude taxes.

For more information, please visit:
www.amplitube.com/fendercollection2


To watch video demos and listen to audio demos of Fender Collection 2 for AmpliTube in action, please visit:

www.amplitube.com/fendercollection2/video

www.amplitube.com/fendercollection2/audio

Friday, January 13, 2017

Isotonk Studios - MIDI Modulators

PRICE: £17.99

We release Chaos Cultures MultiClip Editor to critical acclaim in 2016, with features in SoundonSound Magazine amongst others it solved an age old feature request for Ableton Live users being able to edit multiple MIDI Clips from Arrange and Session View in the same Piano Roll...

Based on users feedback we enhanced the package to include a number of rudimentary MIDI editing features that emulated some of the workflow enhancements available in other DAW's like Cubase and Logic...

With this latest release we've updated and refined further the Modulators and made them available as a separate device to work on one clip at a time...

Simply select the notes you want to edit and then choose your Modulator Option and dial in the variables, it's so simple even i can do it!

Available Modulators:
  • Transform loop: Loops all or only selected notes. The time selection, which can be changed in the timeline, can be used to use as a reference. Pitch and velocity can be offset per iteration
  • Transform stretch: Stretches all or selected notes by multiplying or dividing their positions and lengths to a custom value. The note lengths can be ignored.
  • Quantize time: Quantizes all or selected notes to the current grid. Additionally to the default quantization note end positions or lengths (relative to start position) can be quantized as well. Amounts and rounding rules can be set to minimize quantization errors.
  • Quantize scale: If a scale is active (settings) the pitch of all or selected notes will be quantized to fit the scale.
  • Chord inversion: This modulator will go through chord inversions to get as close as possible to a custom MIDI pitch value. This also works with microtonal scales.
  • Utility pitch limit: All or only the selected notes will be transposed (per octave by default) to fit into a custom pitch range. Microtonal scales are also supported.
  • Utility velocity limit: Limits the velocity of all or selected notes to a custom range. Curve options are available as well.
  • Utility seamless loop: Finds notes that are overlapping with the start and end positions of the clip or the time selection and copies them to the other side to create a seamless loop.
  • Selection (Pitch / Velocity / Clip / Random): The Selection modulators will select or deselect notes. You can replace, add, subtract and intersect similar to picture manipulating applications.
There's a complete range of videos showing how easy it is to quickly and creatively edit the contents of your MIDI clips on our product page by clicking below...

MORE DETAILS - CLICK HERE

Wednesday, January 11, 2017

NAMM 2017: Neumann supports women in audio with sponsorship of WiMN She Rocks Awards and NAMM U session Women in the Music Industry Sound Off

Anaheim, Calif., January 10, 2017 – Studio specialist Neumann.Berlin announced its role as a lead sponsor for the 2017 She Rocks Awards, hosted by The Women’s International Music Network (WiMN). The awards ceremony, to be held during the 2017 NAMM show in Anaheim, Calif. on January 20th, is in its fifth year and pays tribute to women who display leadership qualities across a diverse range of roles within the music industry.

The She Rocks Awards ceremony will be held on Friday, January 20, 2017 at 7:00 p.m. at the Anaheim Hilton Hotel, and will present twelve awards recognizing women across a broad spectrum of the music industry to include:
  • Monique Boyer, director, global artist relations at M.A.C. Cosmetics
  • Rebecca Eaddy, marketing communications manager for Roland Corporation U.S.
  • Lita Ford, legendary rock guitarist, vocalist and songwriter
  • Beverly Fowler, director of artist relations and events at PRS Guitars
  • Lisa Foxx, radio personality at MYfm on the iHeartRadio network
  • Charyn Harris, conductor of music programs at A Place Called Home
  • Karrie Keyes, founder of Soundgirls and sound engineer for Pearl Jam
  • Tracy Leenman, owner of Musical Innovations music retailer
  • Dani Markman, director, A&R, Disney Music Group
  • Shirley Manson, lead singer from multi-award winning band Garbage
  • Esperanza Spalding, Grammy® Award-winning bass player, singer/songwriter
  • Leanne Summers, president/CEO of LAWIM (Los Angeles Women in Music)

A spotlight on women in audio
WiMN and Neumann are also sponsoring a panel discussion on women in the music industry, entitled ‘Women in the Music Industry Sound Off’. The event will feature distinguished panelists including WiMN Founder Laura B. Whitmore; Producer Julie Kathryn (aka I Am Snow Angel) Fabi Reyna of She Shreds Magazine; Karrie Keyes, Engineer for Pearl Jam; and Dawn Birr, Commercial Manager, Audio Recording, Sennheiser. The panel will be held on Sunday, January 22, from 3:00 p.m. to 4:00 p.m. at the Anaheim Convention Center, NAMM Idea Center (Level 1 Lobby).

The first Sound Girls NAMM Mentoring Session strikes a similar vein: On January 19, between 6:30 p.m. and 9:30 p.m., Karrie Keyes of SoundGirls.org and Heather Rafter of RafterMarsh will host this session that will also include Dawn Birr among many other prominent women industry leaders.

According to Birr, events such as these serve to influence future generations of women in the music industry: “By participating and engaging in awards ceremonies and panels, we hope to encourage women to pursue their career ambitions in the music industry. There are many ways we can drive our industry forward into the next generation, and it is important for us to take advantage of opportunities such as these to educate and engage. If we can inspire even a handful of young women, and help them find the tools they need to succeed in this industry, we will have succeeded.”

To learn more about the She Rocks awards ceremony, visit sherocksawards.com.

For more information on the NAMM U panel Women in the Music Industry Sound Off, please visit: https://www.namm.org/nammu/women-music-industry-sound-double-session.

To learn more about the Sound Girls NAMM mentoring session, visit soundgirls.org.


Caption
The She Rocks awards ceremony will present twelve awards recognizing women across a broad spectrum of the music industry (collage courtesy of She Rocks Awards)

Monday, January 9, 2017

Ultimate Jam Night Producer Introduces Revolutionary New Gear Tracking System At NAMM 2017

ULTIMATE JAM NIGHT PRODUCER INTRODUCES REVOLUTIONARY NEW GEAR TRACKING SYSTEM AT NAMM 2017 
(Los Angeles, California) GearSecure (www.gearsecuremusic.com) a newly launched company from Los Angeles, California will introduce patented technology designed to be the first embedded anti-theft device for musical instruments and other assorted gear at NAMM 2017.

The technology provides a bridge between RFID and GPS technology providing help in instant recovery of lost or stolen gear. Demonstrations and inquiries can be made by visiting Hall D, Booth 2382. The company’s stated goal is “the end of lost or stolen."

The company was started by Adam Mandel, one of the producers of the long-running live music show Ultimate Jam Night (www.ultimatejamnight.com). Mandel has enlisted the core team of musicians and others that turned Ultimate Jam Night into an internationally-known program. That team includes Quiet Riot bassist Chuck Wright; Drummer Matt Starr who has played with Ace Frehley and Mr. Big; Walter Ino of Survivor; Ira Black of Attika 7 and Westfield Massacre; and other musicians including Alex Kane of LSD and AntiProduct, and independent artist Brad Jurjens among others. These musicians will work alongside key manufacturers in the installation of the first industry device designed to be embedded at the point of manufacturing. Additional applications are designed for professional Luthiers and installers, tour management, and backline rental companies.

Management of GearSecure includes an interdisciplinary group of seasoned individuals with experience in international business including Robert Rich III, founder of Roar Logistics who is also an active musician. 

“As someone who’s been involved in live music for many years, I’ve seen the devastation of instrument theft or loss first hand” said, Mandel. “After seeing a continuous stream of social media posts lamenting the daily theft of gear I looked into a bit more. What’s shocking is that in the U.S. alone, 1 Million instruments are stolen each year, and only 3% are recovered. I am committed to changing that statistic as quickly as possible” said, Mandel.

The GearSecure technology involves a small self-contained unit that provides a twenty year life span with GPS utility and RFID accuracy. The unit is designed to be hidden in gear and then synced with mobile devices, tablets, or personal computers. Individuals (or groups) can set a pre-determined perimeter that when breached instantly sends an alert to a selected device. Once alerted, the user can select a “track” mode which will allow the user to follow the path of the missing gear. If necessary, authorities can be instantly alerted for recovery.

The technology will be offered to consumers at a yearly subscription price of $19.95 retail, which is far below typical yearly insurance and replacement rates. Designed to be embedded and offered with new gear, the technology will also be immediately available for Backline and Tour management inventory solutions, and will eventually be released for the aftermarket through a certified installer network.

Real-time demonstrations as well as a technology review will be available at NAMM Booth 2382 Hall D, at NAMM 2017. For more information please visit www.gearsecuremusic.com.

RSO: Richie Sambora and Orianthi, Bernie Williams, and Ronnie Spector and The Ronnettes to Rock the Grand Plaza Stage at The 2017 NAMM Show January 19-22

-Acts accompanied by 150 artist performances over four days at the annual show-

CARLSBAD, Calif. – January 3, 2017 – The 2017 NAMM Show is just around the corner, and with it, top musical acts are scheduled to rock The NAMM Nissan Grand Plaza stage. This year will bring a variety of performances from across the sonic spectrum, with each evening offering performances from rock legends, a pro-athlete and accomplished jazz musician, and an R&B legend, all in the spirit of musical diversity that can be found at The NAMM Show. 

Kicking off the show on Thursday night, January 19 is rock duo RSO: Richie Sambora and Orianthi. Each a respected guitarist in their own right, Sambora and Orianthi will bring their deft fret work and monster screams to the show, marking the duo’s first NAMM performance together. Grammy award-winner Sambora, also known for his passion for philanthropy, will offer up his world-renowned Songwriters Hall of Fame talent, addictive hooks and poetic lyrics. Platinum-selling guitarist Orianthi has enjoyed a career as a touring artist for the likes of Michael Jackson, Alice Cooper and many others, and was named by Elle magazine as one of the top “12 Greatest Female Electric Guitarists.” The pair have spent the past year touring the globe and will perform at The NAMM Show directly following a tour of the UK, Asia and Orianthi’s native Australia. 

On Friday evening, January 20, former center fielder for the New York Yankees, music education advocate and accomplished jazz musician Bernie Williams and his All-Star Band will take the stage to perform in The NAMM Foundation’s Celebration for Music Education. Williams, who enjoyed a 16-year career in Major League Baseball, is a classically-trained guitarist, Latin Grammy®-nominated (2009’s Moving Forward) musician and designated Turnaround Arts artist from the President’s Committee on Arts and Humanities. Williams and band will welcome fellow music and arts supporter, Turnaround Arts artist, singer, songwriter, and “Life is Beautiful” hitmaker, Keb’ Mo’, along with additional surprise performers throughout the evening. The NAMM Foundation’s Celebration for Music Education is designated to celebrate the many donors and supporters of the Foundation’s efforts and to encourage attendees to join in the organization’s efforts.

On Saturday, January 21, The John Lennon Educational Tour Bus celebrates its 20th Anniversary with The John Lennon Imagine Party featuring Rock & Roll Hall of Fame inductees, Ronnie Spector and The Ronettes. As the “Original Bad Girl of Rock & Roll,” Spector is best known for a long string of classic “girl group” rock anthems such as “Baby I Love You,” “Walking in The Rain,” and the international number one smash, “Be My Baby.” The rock icon has charted material in six consecutive decades, and along the way collaborated with everyone from Jimi Hendrix and Bruce Springsteen, to Eddie Money, Joey Ramone and The Beatles. Ronnie and John Lennon first met in London during the Ronettes’ first U.K. tour in January of 1964, and in 1966, the group was personally chosen by The Beatles to open their final tour. From their first meeting forward, Lennon and Ronnie shared a close friendship with Lennon playing and singing on Ronnie's first solo recordings in 1971. The night will celebrate the Lennon Bus’ 20th Anniversary, the connection we share through music, and inspire those in attendance to continue to build a more musical world.

Each act will start at 6:00 p.m. and be preceded by a variety of performers throughout the day. The previously announced schedule is available here: https://www.namm.org/thenammshow/2017/events/schedule#concerts

The NAMM Show gathers 100,000 members of the music product industry from around the world to preview new products from every category of music making. Register for badges to experience more than 6,000 music product, instrument and technology brands, special events and live entertainment.
The free badge deadline is January 4, 2017, at 11:59 pm PST. Learn more about the NAMM Show at https://www.namm.org/thenammshow/2017

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