Focusrite was showing off their new RedNet A16R audio-over-IP system which networks multiple rooms together. Scarlett was also seen, their USB interface range, as well as the iTrack range of iOS interfaces. The Clarett Thunderbolt interfaces are newest and the classic ISA (Input Signal Amplifier) ranges were shown.
Berlin, March 16, 2016
– Native Instruments today released a new video feature on Noah '40'
Shebib – the Grammy-winning producer behind the sound of Drake's
innovative productions. In the video, he talks about building his
Toronto studio with workflow in mind, shares insights into his
production techniques, and explains how MASCHINE and KOMPLETE KONTROL
fit perfectly into his philosophy of delivering maximum artistic
authenticity through simplicity.
40 has built a studio centered on direct creative output, creating a
central hub for Toronto's producer community. Once artists and producers
install the necessary software on their laptops, they gain access to
the studio's full complement of equipment, including full MASCHINE and
KOMPLETE KONTROL production systems, by connecting just one cable. The
studio has also become the home for Toronto's new generation of
producers including Nineteen85 (Hotline Bling) and Majid Jordan.
In the video, 40 explains how he uses MASCHINE and KOMPLETE KONTROL at
every stage of production. When starting a project in MASCHINE, he
creates basic harmonic and melodic elements of the track on a KOMPLETE
KONTROL S-Series keyboard to a metronome. Once he's added a basic drum
groove to this structure, he tests beats using different sounding drums
by cycling through drum kits in the MASCHINE library directly from the
hardware. He then tailors his sound directly from his MASCHINE hardware
by recording automation from the wide range of the included effects in
MASCHINE. 40 also uses the Drag and Drop feature in MASCHINE to record
new sounds and drop them straight into an arrangement, adding a sonic
signature that makes a record's close interesting for the listener.
Although 40 is known for creating the Drake sound, his expertise can
also be heard on tracks from Beyonce, Lil Wayne, Alicia Keys, Action
Bronson, and Jamie Foxx. A comprehensive playlist demonstrating his wide
production credits is available on Spotify.
Focusrite was showing off their new RedNet A16R audio-over-IP system which networks multiple rooms together. Scarlett was also seen, their USB interface range, as well as the iTrack range of iOS interfaces. The Clarett Thunderbolt interfaces are newest and the classic ISA (Input Signal Amplifier) ranges were shown. 
