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The 2017 NAMM Show Offers Enriching Professional Development, Inspirational Sessions Across Industry Segments

-More than 120 free sessions await members at the annual industry gathering-

CARLSBAD, Calif. – November 15, 2016 – At The 2017 NAMM Show, inspiration and innovation, transformative business know-how, and leading strategies and tips for music industry professionals and businesses of all sizes will be offered through more than 120 free educational sessions. The Show’s NAMM U and TEC Tracks sessions have been designed to inspire members from various disciplines within the music products industry — from music product retailers and manufacturers to professionals in pro audio, live sound and lighting. Registrants will have access to learning sessions from the world’s top thought leaders and their peers who will present successful strategies and best practices trending across the industry today.

On Wednesday, January 18, many business-enhancing opportunities begin before the show officially opens, with an all-day intensive training: Retail Boot Camp. Featuring two different tracks, this training includes a schedule of strategies and tools for everyone involved in music retail who aims to strengthen their businesses and business practices through “Sales, Marketing and Websites” or “Financial Management” tracks. Speakers in the first track include pre-eminent thought-leaders “The Retail Doctor,” Bob Phibbs; digital marketing pioneer Larry Bailin; and Ben Blakesley, social media marketing leader at Reebok. In the financial track, experts Alan Friedman and Daniel Jobe of Friedman, Kannenberg & Co. will offer tools and strategies for sound fiscal management.