Ultimate Jam Night Producer Introduces Revolutionary New Gear Tracking System At NAMM 2017

ULTIMATE JAM NIGHT PRODUCER INTRODUCES REVOLUTIONARY NEW GEAR TRACKING SYSTEM AT NAMM 2017 

(Los Angeles, California) GearSecure (www.gearsecuremusic.com) a newly launched company from Los Angeles, California will introduce patented technology designed to be the first embedded anti-theft device for musical instruments and other assorted gear at NAMM 2017.

The technology provides a bridge between RFID and GPS technology providing help in instant recovery of lost or stolen gear. Demonstrations and inquiries can be made by visiting Hall D, Booth 2382. The company’s stated goal is “the end of lost or stolen."

The company was started by Adam Mandel, one of the producers of the long-running live music show Ultimate Jam Night (www.ultimatejamnight.com). Mandel has enlisted the core team of musicians and others that turned Ultimate Jam Night into an internationally-known program. That team includes Quiet Riot bassist Chuck Wright; Drummer Matt Starr who has played with Ace Frehley and Mr. Big; Walter Ino of Survivor; Ira Black of Attika 7 and Westfield Massacre; and other musicians including Alex Kane of LSD and AntiProduct, and independent artist Brad Jurjens among others. These musicians will work alongside key manufacturers in the installation of the first industry device designed to be embedded at the point of manufacturing. Additional applications are designed for professional Luthiers and installers, tour management, and backline rental companies.

Management of GearSecure includes an interdisciplinary group of seasoned individuals with experience in international business including Robert Rich III, founder of Roar Logistics who is also an active musician. 

“As someone who’s been involved in live music for many years, I’ve seen the devastation of instrument theft or loss first hand” said, Mandel. “After seeing a continuous stream of social media posts lamenting the daily theft of gear I looked into a bit more. What’s shocking is that in the U.S. alone, 1 Million instruments are stolen each year, and only 3% are recovered. I am committed to changing that statistic as quickly as possible” said, Mandel.

The GearSecure technology involves a small self-contained unit that provides a twenty year life span with GPS utility and RFID accuracy. The unit is designed to be hidden in gear and then synced with mobile devices, tablets, or personal computers. Individuals (or groups) can set a pre-determined perimeter that when breached instantly sends an alert to a selected device. Once alerted, the user can select a “track” mode which will allow the user to follow the path of the missing gear. If necessary, authorities can be instantly alerted for recovery.

The technology will be offered to consumers at a yearly subscription price of $19.95 retail, which is far below typical yearly insurance and replacement rates. Designed to be embedded and offered with new gear, the technology will also be immediately available for Backline and Tour management inventory solutions, and will eventually be released for the aftermarket through a certified installer network.

Real-time demonstrations as well as a technology review will be available at NAMM Booth 2382 Hall D, at NAMM 2017. For more information please visit www.gearsecuremusic.com.

RSO: Richie Sambora and Orianthi, Bernie Williams, and Ronnie Spector and The Ronnettes to Rock the Grand Plaza Stage at The 2017 NAMM Show January 19-22

-Acts accompanied by 150 artist performances over four days at the annual show-

CARLSBAD, Calif. – January 3, 2017 – The 2017 NAMM Show is just around the corner, and with it, top musical acts are scheduled to rock The NAMM Nissan Grand Plaza stage. This year will bring a variety of performances from across the sonic spectrum, with each evening offering performances from rock legends, a pro-athlete and accomplished jazz musician, and an R&B legend, all in the spirit of musical diversity that can be found at The NAMM Show. 

Kicking off the show on Thursday night, January 19 is rock duo RSO: Richie Sambora and Orianthi. Each a respected guitarist in their own right, Sambora and Orianthi will bring their deft fret work and monster screams to the show, marking the duo’s first NAMM performance together. Grammy award-winner Sambora, also known for his passion for philanthropy, will offer up his world-renowned Songwriters Hall of Fame talent, addictive hooks and poetic lyrics. Platinum-selling guitarist Orianthi has enjoyed a career as a touring artist for the likes of Michael Jackson, Alice Cooper and many others, and was named by Elle magazine as one of the top “12 Greatest Female Electric Guitarists.” The pair have spent the past year touring the globe and will perform at The NAMM Show directly following a tour of the UK, Asia and Orianthi’s native Australia. 

On Friday evening, January 20, former center fielder for the New York Yankees, music education advocate and accomplished jazz musician Bernie Williams and his All-Star Band will take the stage to perform in The NAMM Foundation’s Celebration for Music Education. Williams, who enjoyed a 16-year career in Major League Baseball, is a classically-trained guitarist, Latin Grammy®-nominated (2009’s Moving Forward) musician and designated Turnaround Arts artist from the President’s Committee on Arts and Humanities. Williams and band will welcome fellow music and arts supporter, Turnaround Arts artist, singer, songwriter, and “Life is Beautiful” hitmaker, Keb’ Mo’, along with additional surprise performers throughout the evening. The NAMM Foundation’s Celebration for Music Education is designated to celebrate the many donors and supporters of the Foundation’s efforts and to encourage attendees to join in the organization’s efforts.

On Saturday, January 21, The John Lennon Educational Tour Bus celebrates its 20^th Anniversary with The John Lennon Imagine Party featuring Rock & Roll Hall of Fame inductees, Ronnie Spector and The Ronettes. As the “Original Bad Girl of Rock & Roll,” Spector is best known for a long string of classic “girl group” rock anthems such as “Baby I Love You,” “Walking in The Rain,” and the international number one smash, “Be My Baby.” The rock icon has charted material in six consecutive decades, and along the way collaborated with everyone from Jimi Hendrix and Bruce Springsteen, to Eddie Money, Joey Ramone and The Beatles. Ronnie and John Lennon first met in London during the Ronettes’ first U.K. tour in January of 1964, and in 1966, the group was personally chosen by The Beatles to open their final tour. From their first meeting forward, Lennon and Ronnie shared a close friendship with Lennon playing and singing on Ronnie's first solo recordings in 1971. The night will celebrate the Lennon Bus’ 20^th Anniversary, the connection we share through music, and inspire those in attendance to continue to build a more musical world.

Each act will start at 6:00 p.m. and be preceded by a variety of performers throughout the day. The previously announced schedule is available here: https://www.namm.org/thenammshow/2017/events/schedule#concerts

The NAMM Show gathers 100,000 members of the music product industry from around the world to preview new products from every category of music making. Register for badges to experience more than 6,000 music product, instrument and technology brands, special events and live entertainment.

The free badge deadline is January 4, 2017, at 11:59 pm PST. Learn more about the NAMM Show at https://www.namm.org/thenammshow/2017.