EASTWEST PLAY 5: The Fastest, Most Powerful Version To Date

 

Hollywood, CA (September 13, 2016) - EastWest proudly announces the 5th version of PLAY, boasting a major performance upgrade. PLAY 5 is the fastest version to date with dramatically improved load times thanks to an optimized engine.

"This is a massive upgrade to the PLAY engine," says Doug Rogers, founder and producer of EastWest. "Power users in particular will appreciate the special optimization settings for SSDs and PCIe-based flash storage. We're really proud of the improvements we were able to make."

PLAY 5 also includes an impressive array of professional audio processing tools: The SSL/EW FX Global Suite, a $99 value, is now included for free to all PLAY 5 users. This collection of authentic SSL tools includes a filter, EQ, compressor, gate/expander, transient shaper and stereo bus compressor. EastWest has also included 726 new reverb impulses for the EastWest Convolution Reverb.

Additionally, an Amp Simulator and the Ohmicide multi-band distortion ($99 value) are included free for the EastWest Goliath collection which contains hundreds of instruments of all types from the EastWest product range, and many more unique to Goliath. For film/TV/games composers or musicians looking for a more edgy sound, this powerful combination opens up a new world of possibilities using real instruments as the source instead of oscillators. For the next week, EastWest is going to be offering Goliath for 50% off for anyone that doesn't have this incredible collection.

With the release of PLAY 5, EastWest is pleased to announce that all ComposerCloud subscriptions are now supported by PayPal. Subscribers no longer need a credit card to access the entire EW collection of over 10,000 award-winning virtual instruments.

To download PLAY 5 and the Goliath instrument update, go to the EastWest Support Center

Native Instruments Announces MASCHINE JAM Production and Performance System

Berlin, September 8, 2016 – Native Instruments today announced MASCHINE JAM – the modern production and performance system created for fluid, intuitive track sketching and the latest member of the MASCHINE family. MASCHINE JAM offers versatile workflow designed to swiftly capture and develop creative ideas using tactile step sequencing and touch-sensitive performance controls for the latest MASCHINE 2 software. Advancing the same seamless hardware-software integration found throughout the world of MASCHINE, MASCHINE JAM not only enhances music production with existing MASCHINE hardware, but also with DAWs, NKS-ready plug-ins, and the KOMPLETE range of software and hardware. MASCHINE JAM will be available at the NI Online Shop and at retailers worldwide starting September 29, 2016.

“Inspiration has always been the most energizing, yet transient moment in the creative process,” says Mate Galic, CTO of Native Instruments. “MASCHINE JAM narrows the gap between idea and execution and introduces an innovative piece of hardware that draws from the power of software in a deeply integrated way. It will stimulate more creative experimentation, drive quick results and deliver the flow of a truly tactile digital instrument for advanced track building and performance”.

MASCHINE JAM offers a unique set of hardware features that reinforces the creative process. Its workflow centers on an 8x8 multicolor click-pad matrix where producers and performers can experiment with arrangement possibilities using patterns and scenes. In Step Mode, the matrix becomes a powerful multi-track step-sequencer for one, four, or eight sounds simultaneously. In Pad Mode, sounds are entered in real time, while Piano Roll Mode makes step-sequencing melodies in a wide variety of available scales possible. When the Variation Engine is enabled, inspirational beats and melodies are randomly generated based on customizable values and then modified on the matrix. A built-in humanizer adds natural rhythmic fluctuations to programmed sequences.