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Saturday, November 17, 2018

Future-Focused Ideas Fuel a Series of Opportunities, Career- and Business-Enriching Strategies, and Professional Development at The 2019 NAMM Show

CARLSBAD, Calif. – November 12, 2018 – As the global crossroads of music, pro audio and event technology industries, The 2019 NAMM Show has announced a suite of professional development opportunities, transformative business know-how and hands-on training available for working and emerging professionals involved in all aspects of the industry. Professionals will have the opportunity to connect with top thought leaders and experience sessions designed to engage, inform and inspire, as well as further their careers against the backdrop of the industry’s global gathering.
 

NAMM U: For Members, by Members 

Each day of the Show will begin with a NAMM U Breakfast Session. On Thursday, January 24, Joe Lamond will host “Breakfast of Champions,” where he and pioneers in the music products industry will explore the concept of originality and deliver the insight and inspiration to help NAMM members navigate 2019, and beyond. Friday welcomes leading futurist and innovation expert Daniel Burrus, who will unpackage “what’s next” in music retail and supply with “Transforming the Music Industry: Trends, Game-Changers, and Opportunities.” Burrus will share how businesses can use those trends to innovate with low risk and accelerate profitability to thrive in the years ahead. On Saturday, marketing, sales, and branding expert Scott Stratten addresses the “disruption” factor and how trust, connection, consistency and service to your customers are what wins in a hyper-competitive environment. Stratten will share “How to Win in the Age of Disruption” and deliver strategies and stories drawing on his own retail experience, his time in the music industry and how he has transformed companies ranging from Microsoft to Pepsi with powerful back-to-basics concepts. On Sunday, “Best in Show,” led by Upbeat Daily and Music Inc. Publisher Frank Alkyer and a panel of retail store owners and professionals will share their product picks from the Show floor.

Following each Breakfast Session, the idea generation continues in the NAMM Idea Center. Located in the lobby of the Anaheim Convention Center, NAMM U will offer more than 40 different sessions all day through show hours. Sessions feature thought-provoking ideas, tips and tricks proving successful in retail today, and strategies designed jump-start innovation. Industry leaders and subject experts will cover a range of topics, including “Decoding Google: Advanced Strategies for Businesses,” “YouTube Hacks for Music Retailers,” “How I Grew My Lesson Program to 1,000+ Students,” and best practices in finance, employee engagement, increasing foot traffic, merchandising and more.  

On Wednesday, January 23, before the Show officially opens, NAMM retail members are invited to attend the new Retail Innovation Summit. The all-day Summit will present a future-forward experience, hosted by world-renowned retail guru Bob Phibbs, “The Retail Doctor.” Phibbs will cover the top trends, including the new technologies, retail shifts and more shaping the customer experience, and offer solutions to scaling business to meet them. Learn more and register here:
https://www.namm.org/thenammshow/2019/educational-sessions/nammu/retail-innovation-summit
 

A3E, AES@NAMM, Dante and TEC Tracks: Premier Pro Audio Programs of Live and Studio Sound, the Future of Audio and Production

With more than 250 pro audio sessions dedicated to each aspect of production, emerging and established professionals have myriad options to grow in their careers. TEC Tracks will offer big-picture sessions to uncover topics ranging from building a profitable home studio to an inspiring keynote from engineer extraordinaire Chris Lord-Alge. Other highlights include “The Future of Music” with Craig AndertonMr. Bonzai interviewing Danny Kortchmar for his inside perspective on classic records, classic artists, and the highs and lows of the music business; “Pioneers of Analog Synths,” a special panel presentation by Michelle Moog-Koussa; “Prince: The Making of a Legend,” with the original arranger from Prince’s team, Brent Fischer, who, with his late father Dr. Clare Fischer, collaborated directly with Prince over three decades; and “Birth of a Record: Cheap Trick ‘Live at Budokan.’” TEC Tracks also brings together an additional who’s who of presenters, including Alan Parsons, Al Schmitt, Michael Beinhorn, Ed Cherney, George Massenberg, Eddie Kramer, Jack Douglas, Ross Hogarth and Frank Filipetti.

The premier education and training program for working professionals in live sound, recording and performance audio, AES@NAMM Pro Sound Symposium: Live & Studio, returns for its second year. The four-day international symposium will offer seven Training Academies and related sessions on line-array technologies, microphones for studio and stage, live-sound mixing consoles, wireless systems and studio environments, in addition to tutorials on system measurement and optimization, plus informative and intimate sessions with leading industry pros hosted by veteran FOH engineer Robert Scovill and studio guru Bobby Owsinski. View the schedule and register here (registration fee required to attend):
http://www.aes.org/events/AESatNAMM/2019/registration.cfm

For the future-minded, A3E: The Advanced Audio + Applications Exchange, dedicated to the future of advanced audio applications and new music technologies, will explore how advanced audio applications are transforming the music industry, production, and performance. A special keynote session, “Driving the Future of Music Production, with BT,” will explore the technologies to release the full creative potential of an artist and what happens when the barriers are removed to limitless innovation. A3E will welcome Intel and visionary artist BT for the session. Other sessions include “The Impact of Blockchain on the Music Industry,” “Developing Disruptive Technology: The Risk and Reward,” “The Art of Artificial Intelligence: The Science of Creative Tools” and many more.

On Thursday and Friday at the Show, Audinate, the maker of the popular multimedia networking technology Dante, will offer a two-day Training and Certification for its popular Level 2 Dante certification courses. The hands-on experience will let attendees have a synchronous, practical experience with Dante as they are learning basic Dante concepts. These training sessions will begin with an introduction and demonstration of Dante AVIO adapters, followed by Dante Certification Level 2 hands-on experience. Registration required: https://audinate.com/about/news-activity/events/dante-certification-level-2-training-hands-on-namm-2019
 

ESTA, Timeless Pro Production Sessions from FoH and PLSN, Lighting&Sound America/PLASA: Event Technology Expertise

A suite of sessions for event technology professionals, curated by ESTA (Entertainment Services and Technology Association), along with The Pro Production Sessions presented by Front of House and Projection Lights & Staging News magazines, and Lighting&Sound America/PLASA, will offer professionals a range of best-in-class education and credit opportunities. ESTA will host four tracks in Lighting and Electrical, Lighting Networking, Rigging, and Safety, all offering the opportunity for free Entertainment Technician Certification Program (ETCP) renewal credits. ETCP certificants can take advantage of the 80 available renewal credits, while beginner, intermediate and advanced topics in each subject area are offered for free to all NAMM Show attendees. Richard Cadena, Steve Adelman, Paul Sapsis, John Huntington and Steve Terry will be among the leading presenters in the ESTA-curated education program.

The Pro Production Sessions, presented by Front of HouseStage Directions and Projection, Lights & Staging News magazines, will bring top names in entertainment production together to offer a more in-depth look into iconic projects’ designs and the forward-looking trajectory of production technology during keynotes, single speaker and panel presentations. The best of the best working today explain the highs and lows of an industry career in production and discuss how the different roles in the industry create the stage environments that support the musical artists' work and the audiences' experience.

Among the highlights of the Pro Production sessions will be the “In-Conversation With...” interview series, featuring in-depth discussions of production in events and music, along with a slate of panels, including “The Creative Vision of Teamwork—Different Roles/One Show;” “Taking The Stage—The Lighting Designers Rising With New Acts;” “Getting the Show on the Road—Top Production and Tour Managers;” “For the Love of Music;” and “The Ubiquitous Video Screen.” This is the opportunity to learn from best in the business, including many Parnelli Honorees, along with a who’s who of designers, manufacturers and industry leaders.

Additional professional development opportunities include sessions from The NAMM Foundation’s GenNext, a collaboration between The NAMM Foundation and The College Music Society that brings college music students and faculty to The NAMM Show for exclusive programming with access to career and professional development opportunities; Music Education Days, which offers music teachers and school administrators informative sessions, inspiring performances and the opportunity to preview the latest instruments, products and tools; and The Nonprofit Management Institute for the Foundation’s partner and grantee organizations, presenting the best practices in nonprofit administration.
 
To view the complete education schedule, please visit: https://www.namm.org/thenammshow/2019/education

All professional development sessions will take place at the NAMM U Education Center at the Hilton Anaheim, located next door to the Anaheim Convention Center, with the NAMM Idea Center located in the lobby of the Anaheim Convention Center. AES@NAMM requires a registration fee, with all other sessions open to NAMM Show attendees. Additional education schedules will be released shortly. For further information or to register for a badge to attend, please visit NAMM.org.

Antares Auto-Tune Pro Nominated for 2019 NAMM TEC Award

Santa Cruz, CA – 11/15/2018 – Antares Audio Technologies is pleased to announce that Auto-Tune Pro is nominated for a NAMM Technical Excellence & Creativity (TEC) Award for Outstanding Technical Achievement in the category of Signal Processing Software (Effects). Presented by The NAMM Foundation, the annual NAMM TEC Awards celebrate excellence in the pro audio community by recognizing the creative and technical innovations behind today’s music recordings, live performances, film, television, video games and other media.

"Auto-Tune Pro builds on more than two decades of innovation and introduces several new features and refinements,” says Antares CEO Steve Berkley. “Auto-Tune is an essential tool for creative expression and defines the sound of today’s music. We’re proud of this TEC Award nomination, which recognizes both the efforts of our team and input from our users, whose work and feedback were so important in realizing this latest release."

The nomination announcement follows a two-month call for entries seeking standout technical and creative products and projects that have made a significant impact on modern sound and music. Nominees are chosen by a panel of respected industry voters including pro audio journalists; members of professional music, technical and creative organizations; and select NAMM members.

Auto-Tune Pro is the only vocal processing plug-in that includes both Auto Mode, for real-time pitch correction and effects, and Graph Mode, for detailed pitch and time editing. It features a sleek, modern interface designed for a streamlined workflow and includes popular user-requested features such as Classic Mode for getting that legendary Auto-Tune 5 sound, Zoom Presets, an Auto-Key plug-in that automatically detects song key, real-time MIDI Control, and ARA Studio One integration.
Visit The 34th Annual NAMM Technical Excellence and Creativity Awards Digital Voter's Booth to cast a vote for Antares and other innovative nominees.  The TEC Awards event will be held on Saturday, January 27 in conjunction with The NAMM Show in Anaheim, California. Tickets are available at www.tecawards.org.

Pyro Audio Unloads 50% Black Friday Discount for Monthly Subscription Plan

Griswold, CT — Subscription-based sound design service Pyro Audio announced that it will offer a Black Friday discount of 50% off its monthly subscription service for up to six months. For four days only — from Nov. 23 through midnight Nov. 26 — music creators will have the opportunity to purchase a half-price subscription to Pyro Audio, which provides members with a brand-new set of sonic tools at the start of each month.  Each set of sound samples — which are strictly limited edition — provides users with a fresh package of vivid, beat centric percussion elements to foster creativity and inspire new music.
“Our 50% off Black Friday promotion equates to six limited-edition sound packs and hundreds of new sounds for under six bucks,” commented Eric Palonen, Founder of Pyro Audio. “Our sounds are totally unique in the market and curated on different themes each month, never to be made available again. Now, for a fraction of the cost of a piece of software or audio equipment, producers are able to access sounds that will help inspire new directions.”
Explosive creative power 
Typically available either for a zero-impact annual subscription price of $14.99 per year, or month-to-month for just $1.79, Pyro Audio sound packs harness the explosive creative power of the producer's "first listen," offering users completely original percussion sounds and growing their audio sample library, with automatic delivery.
Sample packs are downloadable in .WAV file format used by all popular samplers and Digital Audio Workstations, including MPC Software, Maschine, Ableton, FL Studio, among others. Once downloaded, Pyro Audio sound packs can be used forever, royalty-free.
And since Pyro Audio permanently archives each volume at the end every month, subscribers continually amass an arsenal of unique sounds that can be used alongside any of the stock sounds available with samplers or sampling software. This gives Pyro subscribers the ability to craft a completely one-of-a-kind style using boutique, limited-edition percussion samples, setting Pyro Audio users apart from producers who can often get stuck in the rut of using the same old standard audio samples.
Black Friday savings
To get music producers out of the rut this November, Pyro Audio's fourth sound pack, AXLES, explores the sonic intricacy of mechanical axles in motion, first dissecting, and then amalgamating these audible layers with essential instruments for beat production to yield otherworldly samples that encourage experimentation.
Pyro Audio Volume 4: AXLES features 66 all-new sounds that will add an extra gear to any producer's creative process with sounds from hand-selected devices with distinct sonic character, including electronic motors, utility wheels, pressurized soda bottles, antique door knobs, and kitchen utensils — all of which are just a small cross-section of the AXLES captured and then dissolved into percussive base samples. From loaded springs to latch impacts, this sound pack is full of organic sound design.
Using a variety of sound layering techniques, AXLES incorporates a wide variety of rooms and mic’ing distances to broaden the desirable noise component of each sound, ultimately arriving at samples with inimitable sustain and decay characteristics.
From Black Friday through midnight Cyber Monday, music producers can visit Pyro Audio's website to start their subscription, beginning with Vol. 4: AXLES, for half off the standard monthly subscription price, for up to six months, using promo code BF50.
For more information, please visit: www.pyroaudio.com

Isotonik Studios: nativeKONTROL - Bindings


If you've been following us since the beginning you'll know that we're always searching to create the ultimate performance template, we've used BOMES MIDI Translator, MaxforLive & even some custom Control Surface Scripts.

All of these have got us closer to our dream but then the dreams changed and we start again. When i first used CLyphX Pro i quickly saw potential in using the Push2 as a DJ Controller, with it's Macrobat feature i could control the Bass across all eight tracks at once but the more i played with it the more i wanted even higher levels of control.

So when Stray of nativeKONTROL sent me the first copy of Bindings my mind went into overdrive, the scribble pad was dusted off and i set about building a mapping that would satisfy my every desire of being as flexible as i needed it to be.

With Bindings i can map encoders, faders and buttons to continuous parameters in Live, i can name a rack and if it appears on the selected track i can automap to it, that rack doesn't need to be visible though, it could be buried within a chain!

You'll see what i mean from the first video in a series that's been filmed but don't just take my word for it....

"Must have add-on for clyphx. This is the simplest and most flexible way to go about customizing your midi controller.

One thing I set up is an automapped channel strip setup for my Midifighter twister. No 8 Macro limitation, No extra VST wrapper needed. by simply selecting a track I have instant access to the volume, pan, and sends. Additionally I have it set up so if there are certain VSTs on the chain it will Automap to those as well. I don’t even have to select the device, just the track. 
I've got this set up as well so in certain parts of my set knobs are mapped to the crucial elements for tweaking. I have different ClyphX X-Clips that switch the mapping per section! I’m not sure of any other midi controller/macro set up that can have this type of flexibility."
- Kirkwood West

Bindings requires ClyphX Pro 1.1.3 or higher, and with it you'll get around these limitations of direct MIDI Mapping:
  • Dynamic mapping to parameters within the selected track
  • The ability to map more than one MIDI message to a single parameter
  • Switch whats been mapped with the BIND Action, trigger a clip or scene, name a locator in Arrangement view or even switch the mappings by MIDI.
Oh and did we mention the mappings are saved at a global level so they'll work across all of your Live sets!

RELEASE: OUT NOW

PRICE: £10.00 exc VAT (requires ClyphX Pro 1.1.3)

LINK - CLICK HERE https://isotonikstudios.com/product/clyphx-pro-bindings/