ANAHEIM, Calif. - January 23, 2016 - At the Winter NAMM trade
show, Taylor Guitars has announced the release of TaylorSense®, a
revolutionary new technology that puts the health and vital signs of a
Taylor Guitar directly into the owner's hands. The
TaylorSense smart battery box, which replaces the 9-volt battery box in
any acoustic Taylor guitar, houses sensors that monitor the condition of
the guitar and communicates via low-energy Bluetooth® to the free
Taylor Guitars iOS App. Shaped by the company's decades of guitar care
experience, TaylorSense is calibrated to issue timely alerts and
notifications to address some of the most common concerns guitar owners
face: humidity and temperature extremes, potentially damaging impact,
and their onboard pickup system's battery life.
"I've been making guitars for more than 40 years now," says
Taylor Guitars co-founder Bob Taylor, "and one avoidable thing we've
seen in our Repair department over that time is damage--damage caused by
temperature, humidity and impact. We've preached protection, proper
care and awareness of the warning signs of imminent guitar damage,
and now with TaylorSense, a player will know when their guitar is
experiencing distress, and importantly, how to remedy it, through a
robust selection of video care tutorials."
The free Taylor Guitars App presents the data from the
TaylorSense smart battery box in a series of easy-to-follow screens, and
proactively delivers push notification alerts to the iOS
device's home screen. Each notification includes a link to "how-to-fix"
tutorial videos to help the owner provide proper care for their guitars.
"Taylor owners now have the power to monitor their guitars in
a way that the industry has never seen before," says Tim O'Brien,
Taylor's Vice President of Marketing. "As part of our
continued commitment to helping owners care for their Taylor guitars,
TaylorSense gives real-time insight to prevent and treat common guitar
health issues, and provides expert solutions to help owners keep their
guitars playing beautifully for generations to come."
In addition to integrating with TaylorSense, the Taylor
Guitars App features a variety of free mobile playing tools, including a
tuner, metronome and Sonoma Wireworks' FourTrack: a songwriting and
practice tool for players who want to capture their musical ideas and
record songs on their iOS device. FourTrack works with the iPhone's built-in microphone, headset microphones, or dock-connecting audio interfaces like GuitarJack.
The TaylorSense smart battery box will be available for sale
in Q2 2016. Interested players can sign up to learn more about the
product, its release date, and other information about TaylorSense by
visiting www.taylorsense.com
The Taylor Guitars App, including the suite of free playing
and recording tools, will also be available in Q2 2016 for free download
from the Apple App Store. For more on the app's features, visit www.taylorguitars.com/taylor-
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