According
to third-generation CEO Manuel Rodriguez III, the production of the new
video also coincides with the recent completion of a substantial
factory expansion and remodeling program that allows the company to
increase its production capacity to meet a global growth in demand for
the Manuel Rodriguez line of hand-made guitars. “We felt it was
important to show our distributors, dealers, and, most importantly, our
customers where and how we design and make our unique line of
instruments. Our Spanish roots, the cradle of the classical and
flamenco guitar, are key for the quality and beauty of our products.
This new video vividly showcases the passion, care, and commitment to
quality that goes into the production of our guitars — a commitment that
goes back to 1905.”According to KMC Music Product Manager Rodney Washburn, the new Manuel Rodriguez Guitar video has been distributed to all KMC Music dealers to help with in-store presentations to their customers. “The reaction of our dealers has been nothing less than enthusiastic,” he explained. “The video details every step of the production process, from the sourcing of raw materials to the stringing of the finished guitars. It really demonstrates the value built into every one of these fine iconic guitars.”
