MONTCLAIR, N.J. - Hal Leonard Performing Arts Publishing Group, long the reader's first choice for books on music, film, theater, television, and popular culture, is proud to announce the launch of backwing, a new digital community for creatives and fans.
backwing
will provide visitors with a vast array of information curated by and
for aspiring and established actors, artists, authors, gurus, musicians,
songwriters, producers, luminaries, entertainers, and, most broadly,
fans. Every article on the site also serves as an open forum for those
interested in a sustained discussion of any given topic.
"For
nearly seven decades, Hal Leonard has provided consumers with the
highest quality information available," said Group Publisher John
Cerullo. "We know who our readers are and what knowledge they crave.
Backwing offers us a dynamic new means of reaching them, responding to
their feedback, and cultivating conversations around our content in real
time."
backwing
is comprised of three main components. The first two - exclusive
content pertaining to or drawn from HLPAPG products and a resource
database populated with all manner of performing arts-related materials -
will feature, in tandem with a vivacious comment section, multimedia
created by and for HLPAPG authors and the publisher's myriad industry
associates.
"Since
we reside at an intersection frequented by all manner of clientele,
from nonprofits, educational organizations, and professional coalitions
to gear, equipment, software, and instrument manufacturers, our contacts
quite literally run the gamut of the performing arts world," Cerullo
explained. "We now aim to bring these brands together at backwing for
the exclusive benefit of visitors to the site."
The
third component, a direct-to-consumer sales portal featuring daily
deals, giveaways, contests, and a slew of weekly/monthly special offers
(many of which are also available to third-party vendors), can be found
at soon-to-be-launched backwingst
Why
two distinct websites? For the sake of every visitor's experience,
according to Cerullo: "Since backwing was designed with the end user
foremost in mind, we've decided against tangling content and commerce.
As such, multimedia content and resources are hosted at the deliberately
noncommercial domain backwing.com while consumer products and services are restricted to the backwing store."
Thus, while backwing.com visitors may elect to peruse the site unencumbered by crass commercialism, backwingstore.com
is always available to those who wish to explore HLPAPG's catalog of
more than 2,000 titles, take advantage of promotions featuring new
releases and backlist titles, and enter contests to win fantastic
prizes.
To get backwing off to a rousing start, HLPAPG is giving away great prizes for devotees of the performing arts, including an Epiphone guitar for music fans; a Rodgers + Hammerstein's The Sound of Music package along with gift certificates to digitaltheatre.com
for theater lovers; subscriptions to online streaming services for film
and television buffs; and Met Opera on Demand Gift Subscriptions for
classical music and opera enthusiasts.
HLPAPG
encourages all performing arts enthusiasts, regardless of their skill
level, industry status, or background, to join the creative conversation
at its new digital hub.
Welcome to backwing!
