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Saturday, February 3, 2018

NAMM 2018: Lavine Linarez: Art, Artist, Artistry

By Lavine Linarez


There is no denying the amount of creativity that is displayed at NAMM every year. With the prospect of seeing new equipment, innovative software, advances and breakthroughs by small and big companies, many covet an entry through the silver and glass doors. 

 
There was plenty of new and impressive gear. In some cases there were revamps or a re-launch of some beloved classics. It is clear that everything is in the attempt to help music artists push the boundaries of their own creative possibilities.

 
The most impressive was the artistry. This year in particular seemed to have more booths displaying truly stunning pieces of art not just as gear or equipment. There is no doubt the importance of having equipment that is technologically efficient in order to create and produce amazing music. However, there was a simple pleasure in having a visual representation of how music can look and feel.
It went far from the usual single color or glittery bodies one might see in any music store they walk into. There were extraordinary textural curves to embrace ones hand. It was not uncommon to find people linger to run their fingers on guitars, stomp boxes or anything else that could be physically interacted with. 
 
These days there is so much in our lives that has become digital representation of equipment, touch screen or simulated experiences. Perhaps music artists have developed a pull to more textural equipment they can feel and see an artistry of someone’s hand creating it. Tools that are as physically and visually stimulating as the sounds they are trying to create in music.




Lavine Linarez was given her first camera at the age of 13 beginning her love of photo and art. She later graduated from CalArts with a Fine Art and Photography degree. Now a business owner, she specializes in event photography and special effects makeup. She is influenced by Joel-Peter Witkin, Anton Corijn, Skinny Puppy and all things weird. 

Instagram: @zanlinez