The 2026 NAMM Show is celebrating an astounding 125 years and Tuesday was just the beginning of this triumph! It kicked off with The NAMM Foundation Day of Service bringing together volunteers for community service to support music education and industry professionals. Meanwhile, The Retail Financial Summit offered financial training for music retailers. More sessions began to unfold throughout the day with various tips and tricks for marketing in our digital age using tools such as YouTube, Instagram, video recordings, and more! As the day turned to night, attendees discussed how to advocate for music education by creating strong state and local coalitions and shared their reasoning tactics. The final hours of the first day closed with a series of fantastic live performers on the Hilton stage including: The Guest Room, Alison Albrecht, Roland Grant, Dolly Ave, and Too Hot For Leather.
