Monday, March 29, 2021

NAMM BIM 2021: Marketing and Communication Tips

photo by Karya Schanilec

How do you increase Instagram Followers?

Glenn Haworth of Haworth Guitars gave us his secrets:

Focus on your niche (only post about it. That's what people expect)
Get the right followers (people who are truly interested in your content)
Don't use "like for like" or apps that get you subscribers through coins
Have good content descriptions
Post frequently
Consistent photos
Engage with your followers & encourage them to engage with you
Find people of interest:

Find relevant accounts via hashtags
Leave a comment and follow them
Like their most recent posts

Have a competition

Have them follow you and tag 3 people to enter
Don't have more than 25% text on a post

Use Influencers

Ask them to make a post about you. This may cost something.
http://heepsy.com works well
Screen for quality influencers by looking for a lot of engagement on their profile

Take the right photo on Instagram

Edit them

Put them in Lightroom or Snapeed
Consider using filters

Focus on the best parts
Don't cut the edges
Batch photos together
Have plenty of light
Stay consistent with photo styles
Take a lot of photos so you can pick the best

What to add in a post descrition

A call to action ie. "Tap the image for more"
Ask a question that brings engagement
Show a feature, quotes, or descriptive facts

Use hashtags

Big and small in your niche
Use popular hashtags to get attention
Create your own

Have a good bio - You have 8 seconds to get their attention

Have a clear description of what you do
Have a call-to-action
Use story highlights
Create a cover for each story similar to making picture descriptions for a youtube video

Combine strategies ie. Ask an influencer to promote your giveaway competition

How do you get your music on streaming playlists?

Michael Raine - WC (Canadian Musician Magazine) - NWC (Canadian Musician, Canadian Music Trade & Professional Sound magazines) mentioned that curated playlists by algorithms or employees by big brands such as Spotify are nearly impossible. But, sometimes in-house brand curators will have a form you can fill out to let them know about your new release. It is best to try and find user-generated and influencer playlists and pitch your songs to them.

Kevin Beuner (Musician for Small Town Poets and CD Baby SVP of Marketing) suggests if you want to pitch songs to Spotify curators:

Find all the user-made playlists that have your type of music by searching with keywords
Find artists that sound like you and see what playlists they are in
Locate the curator and connect

Take the Spotify playlist link and drop it in google, twitter, and facebook and search for that link to find their profile.
Follow them and listen to their playlists
Contact them and ask them to add you to their playlist and mention that you will share their playlist to your own fans as well

So you don't contact the same person twice, make a spreadsheet: name of curator, playlist link, date you contacted them, where you found them, how you found them, and if they contacted you

You can also hire a playlisting company:

Playlist push
Digital Promotions Group
and many more! Do your research.

Playlist companies can't guarantee anything and if they do, be cautious! See what playlists they have access to and see if the database is quality and for your type of music on soundcloud, youtube, spotify, etc. Some will also turn down artists if they don't think they are ready. If you're already on playlists, they will put the fuel on the fire for you. If you're new, they will create spark to start it.

Getting your songs on playlists is not about a financial return. It's showing everyone that you have momentum building in your favor to boost your profile for labels and agencies.

There is also a downside: If people are skipping your song in Spotify to get to another song, it will drop its presence and your artist name in the algorithms.

If Spotify detects user engagement through adding your song to playlists, going back to your song to play it again, or liking a song, then it increases your song's chances of moving up in the hierarchy.

You can avoid scams by avoiding companies that contact you on social media and promising a number of plays. You can also get blacklisted by using these.

New listeners might become fans but they might also just be more plays.

If you want to read more about this in depth, check out Michael Raine's online magazine: https://indepth.canadianmusician.com/demystifying-streaming-playlists-how-do-you-get-on-them-does-it-matter/

Listen to the webinar:

Tuning Your Website

Glenn Haworth from Haworth guitars shared some tips on interacting with your website visitors. Opt-in and Buy-now buttons and widgets are great tools for engaging quickly. Have an offer and clear message within 8 seconds. Share trust-signals such as grantees and show testimonials. Make sure your website works well on mobile devices and have engaging content.

Managing an E-Mail List

Ayana Webb from The Musical Webb, The Digital Webb shared her email marketing tips.

Don't use your contacts list in your email provider to send out messages / campaigns to your mailing list. You need an email marketing management service such as:

Mailchimp: Free plan available up to 2,000 contacts
Constant Contact
Vertical Response
Aweber
Facebook's "Lookalike"

CRM (Customer Relations Management tools) that let you personalize your experience with your contacts (This is more advanced than an email marketing management service):

Hubspot
Keap

Use CRM for lead segmenting (scoring people by their interest. Send emails only to that group of people), automate tasks/to-do's. For example, send out an email after someone buys something, interacts with an email or reaches a score. Send automated email follow-ups. Also, if someone books time to speak with you, an automated reminder can be created and added to your tasks.

People will give you their email if you ask:

In Person at

Shows
Booths
Trade shows

On social media outlets

Facebook

Your page
Facebook groups

linked In
...

On your store

When they first visit your website
After they make a purchase

By providing something in exchange for their email

Released music
Discounts
Exclusive content

Through paid advertisements

More opens and clicks: list building and broadcasting:

Have a catchy subject
Keep only quality subscribers
Segment your lists
Have balance between sales emails and content emails

What to include in campaigns (mix it up!):

Limited-time specials

discounts
added bonuses

Reminder emails

for final days of a special

Solve a problem for them
Have one call-to-action each time such as a "buy" button

Go through your email list and delete inactive subscribers after 3-6 months.

E-Commerce

Peter Malick gave an excellent talk on how to, "Build Your Million-Dollar E-commerce Marketing Stack on a Shoestring" Checkout his resources here from AI assistance to a guide on where to host your store: https://inboundav.com/namm2021/

SEO

Bill Sebald from Greenlane Search Marketing shared his expertise in SEO (Search Engine Optimization). He explained it is no longer about keywords or algorithms to reach the top of google. You still need to have a fast loading website which can be checked here: https://pagespeed.compare/

Popularity and how long people stay on your website is also still important. Be knowledgeable with your focus as you become an entity. You need to be the authority on what someone is searching for. It's also about investing time and money to beat your competitor. Unfortunately, winning on all the different facets of SEO, is not an even playing field anymore. Focus on what you what is most important to you with the right strategy in place. You win in SEO through the aggregate of every part of it that you build to reach there.

Relationship

Lisa Cruze from Red Shoes at the Reverb booth shared the importations of building a community and trust which requires us to always be learning and understanding the cultures you are reaching so not to offend them and finding the best way to reach them. Listening is also a key to finding what they are looking for.

Social Media

Dan Shinder of Social Media on Steroids and Drum Talk TV gave some wonderful tips on how social media should be so much more than just promoting. You need to be relevant to what your followers want to see and develop a connection. You can't please them all so mix it up a bit and videos are much better than pictures.

Some great topics to post about include:

Videos of Endorsing Artists
Celebrating birthdays of artists
How-To Videos
Recording Techinques
Live Situations
Behind the Scenes content

Go live on Facebook, Instagram, etc. and answer questions and connect with them.

Don't use generic hashtags like "#repost", "#drums", etc. Make them unique like, "#Fenderlessons", "#marshallsounds" and when people click on them, they can see your other posts.

How often should we post? 3 times a day, 7 days a week. If you have a global audience, people are awake and asleep at different times. You will not get distribution if you don't have a constant steady flow.

Post about your influences, show off your gear, techniques, throwbacks, stories of a first concert, favorite concert, most recent concert, furthest you drove for a concert, most you paid, least you paid, and then ask them to comment their answers below as well.

TikTok

Asher Condit, a music producer from Kingship Recording Company gave some great tips for getting started on this rapidly growing mobile platform.

Helper > Hero. Be a helper rather than a hero. Videos that help someone or make them laugh and give them value are more successful than just showing that you're the best at something.
Create a niche with a common theme
Re-watch rate and average watch time are most important for getting exposure

Captivate them immediately
Tell a story: beginning, middle, and end. Build tension. Create expectation.

End with a call to action: Ask a question for them to comment about, ask them to follow you or to love the video
Be consistent

Post 3-4 times a week

Release Strategies

Kevin Bruner, SVP of Marketing at CD Baby and musician of Small Town Poets, spoke to us about different strategies for releasing your music while having a primary focus of getting people to listen to your music rather than buy it.

The release cycle can be seen as a release season of when you have a whole series of parts instead of just an album:

Music production and creation

Release setup

promo setup: Spotify presave, apple music pread, release a single or 2

Official release

An album or EP

Follow up content

Support material for your music that was released

Here is more of an explanation:

Release 1-2 singles:

Select a future release date and work backwards
Ask fans to add it to a library and playlists
Release a lyric video / music video
Pitch it to playlists
Tell stories behind the song / album

slowly release behind the scenes video of the recording process in the studio

Make a content list

Full album release:

Start releasing photos and video
Lyric video / music video
Release show in your local area

Invite local media to cover it

Stories behind the album
Facebook Live / YouTube Live premier
Twitter listening party

The follow-up material:

Time to mine the data again
Live tracks
Sheet music / charts
Alternate studio versions

ie. acoustic version, rock mix, dreampop version...

Lyric videos
Remixes
Experiment

Release a Rarities package with demos, instrumental versions, and other content

Have everything in place and claim these accounts for all the services. For example:

Spotify for artists
Apple music for artists
Amazon music for artists

Don't forget to constantly ask yourself: How can you encourage people to press play?

NAMM BIM 2021: Zoom

At NAMM's #believeinmusic week, Zoom features 2 key products:

Zoom Q8 and Zoom Q2n-4k video recorders

Sunday, February 28, 2021

NAMM BIM 2021: Eventide Audio with Matt Lange

Explore Eventide plugins while Matt Lange reveals sound creation tips:

NAMM BIM 2021: Hear Technologies

Personal monitor mixing basics:

NAMM BIM 2021: Live Streaming

How do you stream yourself more effectively?

Scott Stratten of UnMarketing showed us, "How to Level Up Your Virtual Communication." "Stream Deck" is used to hop between cameras. He uses a DSLR: Cannon 7D for the best quality, and always keeps his focus on the camera so the audience feels continually engaged with him. And, of course, get your audio levels right! Distortion is distracting and if you're too quiet, how will they hear you? He uses a Shure SM7b to speak into. When asked how he live-streams his DSLR:

"I run everything through Ecamm on my Mac. The DSLR is plugged into the Mac via USB. Then Ecamm acts as a 'Virtual Camera'."

He also shared some great tips on making your video resonate with an excellent preview picture and keeping context with text (letter boxes) shown and keeping relevance as the messages leaves the first circle of contacts. Also, what a "view" means when you see a number listed for one of your videos can be very different depending on the platform. For example, on Youtube, it is significant because it means the viewer watched your video for at least 30 seconds with little distraction. On Facebook, a view can be 13 seconds of watching and in a timeline among many other distractions within the platform perhaps without any audio playing either. If you look at the metrics, don't forget the details to get an accurate read.

Live Stream Audio Like a Pro

Mike Zimmerlich, president of 80/20 Records and host of The 80/20 Show podcast, spoke with Brad Amick from Halocene and picked his brain about their regular live streams, type of gear they use, and challenges they come across.

Twitch is their primary home for live streaming and YouTube acts as a more for post-produced and commercial front content. To get started, Brad recommends:

Get a camera: DSLR, webcam, mirrorless camera
Get the free OBS software: https://obsproject.com/
Don't use your camera's audio and get an audio interface and microphone

When you have these foundations, you can tweak it to make it even better by getting an audio mixer and use effects. Upgrade your camera with better lenses. Get a soft box for lighting. Play with the video effects in OBS.

You will need a good internet speed depending on where you are. If you are streaming a live show at a bar or some venue, you may get drop-outs. At home or your studio, consider paying more for upload speed if you are having dropouts. Hardwired internet via Ethernet is much more stable than WIFI. Also, consider what you can plug in directly if you are performing live. For example, do a DI input for your guitar and use electric drums to go directly in.

Saturday, February 27, 2021

NAMM BIM 2021: Highlights of Believe In Music

Here are a few highlights of the NAMM #believeinmusic week:

At the AES With AudioNow Cast and Carl Tatz: Secrets of Near-Field Monitoring event, they provided a few resources. Get your studio monitors right in your studio. Use the Axial Mode Calculator and Null Positioning tools on Carl Tatz's website: https://carltatzdesign.com/acoustic-tools.html

MARKETING and Communication:

Scott Stratten showed us, "How to Level Up Your Virtual Communication." "Stream Deck" is used to hop between cameras, he live streams a DSLR: Cannon 7D, and always keeps his focus on the camera so the audience feels continually engaged with him. And, of course, get your audio levels right! Distortion is distracting and if you're too quiet, how will they hear you? He uses a Shure SM7b to speak into. When asked how he live-streams his DSLR:

"I run everything through Ecamm on my Mac. The DSLR is plugged into the Mac via USB. Then Ecamm acts as a "Virtual Camera"."

Popularity and how long people stay on your website is also still important. Be knowledgeable with your focus s you become an entity. You need to be the authority on what someone is searching for. It's also about investing time and money to beat your competitor. Unfortunately, winning on all the different facets of SEO, is not an even playing field anymore. Focus on what you what is most important to you with the right strategy in place. You win in SEO through the aggregate of every part of it that you build to reach there.

Business tips:

Elisa Janson Jones did a great talk on, "The 7 Business Skills Every Music Teacher Needs to Create and Grow a Thriving Music Program" which can also be used in many other facets of the music world. Here is a list of her resources you can use to help you thrive:

https://www.musicedmentor.com/business-skills

DJ:

DJ Hapa from http://thedjcoach.com teaches the beginnings of DJ'ing as well as some more advanced techniques brought to you by Pioneer DJ which features the Pioneer DJ DDJ-FLX6:

Wednesday, February 24, 2021

VRScout Shares Their Top 5 VR Music Making Apps on Oculus, SteamVR and PSVR

Tuesday, February 23, 2021

NAMM BIM 2021: Roland

Roland had a few amazing instruments to share at NAMM's #believeinmusic week:

Tuesday, February 16, 2021

NAMM BIN 2021: Mental Health for Musicians

If you are struggling and need some help, Behind the Scene Charity is seeking to help those in our industry with very unique struggles on topics such as suicide prevention and work stress while providing tools to help entertainment industry workers. You can find a therapist, take a self-assessment test or chat with the community completely anonymously within their app and their website has great tools as well.

See the resource below for more information:

The national suicide prevention hotline is:

1-800-273-8255

Friday, January 22, 2021

NAMM BIM 2021: Jonathan "Sugarfoot" Moffett Interviewed for NAMM's Oral History Program

Jonathan "Sugarfoot" Moffett was interviewed by NAMM's Music History Project - they also have a podcast. He told his story of having the opportunity to tour with Michael Jackson and how Michael loved his improvisation to his dances. From there he also played with Janet Jackson, Elton John, Stevie Wonder, Madonna and more! He was given the name, "Sugarfoot" when playing with Spectrum from his skills with the kick drum. As a kid, his family encouraged him to play the drums and the rest was history.

Follow Jonathan on twitter here: @jsugarfootm

Subscribe to the podcast by searching, "This Music History Project."

NAMM BIM 2021: KRK

NASHVILLE, JANUARY 19, 2021 – KRK announces the latest addition to its range of studio gear with a new generation of powered subwoofers. Coming spring 2021, the new series of KRK Studio Subwoofers will be available in 8-, 10-, and 12-inch variations: S8.4, S10.4, and S12.4. Building on KRK’s legacy of sonic accuracy and performance, the new KRK subwoofers deliver tight, accurate, and defined bass, while the highly efficient Class D power amplifiers dramatically increase transient response, control, and punch. The redesigned cabinets feature a more compact profile compared to their predecessors, allowing for improved placement flexibility and a timeless design that provides a more professional aesthetic.

“KRK’s redesigned subwoofers don’t just deliver precise bass and a rich feature set; they’re the next dimension in subwoofer performance,” says Sterling Doak, Dire
ctor of Marketing for Gibson. “When mixing tracks for bass-heavy genres, it is especially important for producers and DJs to integrate a quality subwoofer solution into their studio set up. Our new generation of subwoofers are perfect for reproducing the low end of your mix—ensuring that you’re giving your tracks the exact amount of bass you desire.”

The new KRK Studio Subwoofers feature a wealth of connectivity options with XLR, 1/4" TRS, and RCA inputs and outputs that interface with just about any manufacturer’s studio monitors, mixers, and/or audio interfaces. With an exclusive bypass control feature, users can send full-range audio to their monitors at the click of an optional footswitch without having to move out of the monitoring sweet spot to turn off the subwoofer. This allows for instant comparisons with (and without) the subwoofer’s contributions to the sound. Additionally, polarity and input sensitivity controls allow for phase coherence and level-matching to enhance the quality of your mixes.

Additional refinements to the KRK subwoofers include modestly improved low-frequency extension, improved porting for enhanced low-frequency phase response and less port noise, as well as a four-position crossover frequency selection switch, making it easy to adjust the subwoofer’s settings to optimally match existing monitors. Designed with an inverted dust cap and removable all-steel grille option with reinforced MDF enclosure, KRK’s latest generation of subwoofers offer a durable solution with excellent driver protection. Additionally, the woven aramid composite woofer provides a rigid and lightweight driver for optimal sound quality and a front-firing port allows for placement near walls without interference from a rear-firing port, increasing the subwoofer’s overall flexibility.

“With studio subwoofers, users are looking to achieve the most balanced, tight, and pure sound—and with KRK subwoofers, what you hear is what you get,” adds Doak. “Pairing a KRK subwoofer with any KRK studio monitor will deliver an optimized listening and mixing experience with extended low end.”

About KRK:

Over the past three decades, KRK, part of Gibson Pro Audio, has become synonymous with quality design and unparalleled performance in the world of studio monitors, subwoofers, and headphones. KRK offers products that meet the diverse needs of home studios and professional studios alike no matter the style of music or application. For more information, visit www.krkmusic.com.

About Gibson:

Gibson, the leading iconic guitar brand, has shaped the sounds of generations of musicians and music lovers across genres for 127 years. Founded in 1894 and headquartered in Nashville, Gibson Brands has a legacy of world-class craftsmanship, legendary music partnerships, and progressive product evolution that is unrivaled among musical instrument companies. The Gibson Brands portfolio includes Gibson, the leading guitar brand, as well as many of the most beloved and recognizable music brands, including Epiphone which has been on every stage since 1873, Kramer the original MADE TO ROCK HARD guitar brand, MESA/Boogie the home of tone, and KRK behind great music for over 30 years. Gibson Brands is dedicated to quality, innovation, and sound excellence so that music lovers for generations to come will continue to experience music shaped by Gibson Brands. Learn more at Gibson.com and follow us on Twitter,Facebook, Gibson TV, and Instagram.

NAMM BIM 2021: She Rocks Awards

Celebrate Women in music! Tonight, watch the She Rocks Awards sponsored by Positive Grid from The Women's International Music Network!

Thursday, January 21, 2021

NAMM BIM 2021: Pioneer DJ's Rekordbox 6

NAMM's #believeinmusic week invites DJ J Brandon from Pioneer DJ to speak about Rekordbox 6:

NAMM BIM 2021: IK Multimedia UNO Synth Pro with Erik Norlander

NAMM's #believeinmusic invites Erik Norlander to give a demonstration on IK Multimedia's UNO Synth Pro:

Wednesday, January 20, 2021

NAMM BIM 2021: A Snarky Approach to Drumming

NAMM's #believeinmusic invites Robert Sput Searight, Larnell Lewis, JT Thomas, and Jamison Rossto speak about drumming!

NAMM BIM 2021: TouellSkouarn: Eurorack Modules And Pedals

NAMM's #believeinmusic week invites TouellSkouam to share their eurorack modules and pedals:

NAMM BIM 2021: UDO: Super 6 - polyphonic synthesizer

NAMM's #believeinmusic week invited UDO to speak about their new synth!

NAMM BIM 2021: New KORG Synths

NAMM's #believeinmusic week invites KORG to share their new synths!

NAMM BIM 2021: Casio's Privia PX-S Digital Pianos

NAMM's #believeinmusic invites Casio to speak about their new Privia pianos:

NAMM BIM 2021: Music Books Plus' Home Recording Fundamentals

NAMM's #believeinmusic week invites Music Books Plus to speak about recording fundamentals at home:

NAMM BIM 2021: TASCAM Series Interfaces 208i & 102i

NAMM's #believeinmusic week invites TASCAM to share about their interfaces:

NAMM BIM 2021: New Yamaha Percussion Instruments

NAMM's #believeinmusic week demonstrates the new instruments from Yamaha here:

NAMM 2021 (Believe in Music): Cubase 11

At NAMM's #believeinmusic week, Greg Ondo from Steinberg gave a live demonstration of Cubase 11.

He tackled live recording, post editing, enhancement tools, and more!

A Melodyne-like feature allows for audio editing within the piano roll and you can do easier compositions within a set scale. You can also utilize snapping without warp markers and you can embed tempo changes within the audio.

Loopmash is similar go Gross Beat and allows for live manipulation of a loop.

Softwaqre-based drum machine - Groove Agent SE5 allows for:

Integrated in the piano roll
Randomization
Drop in your own patterns
Precise envelope adjustments for filtering, volume, and more
Capture rhythms by midi recording
All settings in Groove Agent can be exported into Cubase's main editors

In post editing from a live recording, easily fix drum recordings by quantifying each beat individually.

VST Amp Rack brings some more virtual guitar amps.

Adjust EQ, see the notes live, and view the channel effects simultaneously without substantiating a plugin. Easily change signal flow order.

An easy Q Mix can be saved: Every musician can have their own independent mix while they're tracking.

Collaboration:

VST Connect SE: record someone directly into your system in real-time and watch them as well after they download the program. Free version = 2 tracks.

Scoring:

Expression Maps are available for big orchestral libraries. Edit in the piano roll the expressions ie. legato to pizzicato instead of just midi information.

REVerance convolution reverb will really put your sound in place.

When editing for a video, the video player stays in sync as position marker of notes are chosen.

Easily drop different segments from other projects in your current project.

Watch the full demonstration here:

Roadie 3: An Amazing Automatic Tuner

In 2018, we spoke with Sam Force at the Artist Relations Endorse Expo about Band Industries' Roadie 2, an amazing automatic tuner. Now, version 3 is released! This includes:

A larger torque
More rotation speed
A wider detection range
Better vibration technology
Higher noise immunity
Expanded instruments capability
An always-visible larger display
More built-in tunings
And more! See all the specs in detail here.

You can watch Sam demonstrate Roadie 2 here:

Tuesday, January 19, 2021

NAMM BIM 2021: Endorphin.es' Julia Bondar

Last night, as part of NAMM's Believe in Music week, Endorphin.es creative director, Julia Bondar, was seen in a live setting demonstrating their modules in a live techno performance.

It can be seen and heard here:

2021 Namm ‘Believe In Music’ Week Virtual Event: January 18-22

Believe In Music week is FREE to all Music Makers! This online, global gathering, unifies and supports those who bring music to the world. Presented by the National Association of Music Merchants (NAMM).

Artist appearances include Garth Brooks, Melissa Etheridge, Dave Navarro, The Go-Go’s, deadmau5, Orianthi and more!

Grammy Award-winning Composer and Pioneer of the Virtual Choir Eric Whitacre to Discuss Virtual Music Making with Grammy Winner Imogen Heap

Grand Rally for Music Education Presents L.A. Philharmonic’s Gustavo Dudamel, Soprano Renée Fleming, Dr. Nina Kraus

Music Education Programs and Interactive Marketplace Designed to Elevate the Innovation and Inspiration Found Across the Industry While Offering Support for those most deeply affected by COVID

WHEN: Monday, January 18 - Friday, January 22, 2021

HIGHLIGHTS

Wednesday, 1/20

6AM PT - Global Livesteam: Over 40 emerging and established artists from 23 countries and six continents will come together for 12-hours of livestream concert performances in a musical celebration at NAMM’s Believe in Music week Global Livestream.

4PM PT - Believe in Music Product Preview - Featuring a compilation of videos from innovative companies including C.F. Martin & Co., Roland, Yamaha, Avid, Gibson, Shure and more, highlighting their new products through demos, videos, and interviews.

Thursday, 1/21

9AM PT - Opening Session featuring seven-time CMA "Entertainer of the Year” Garth Brooks, who will receive NAMM’s "Music for Life" award, which recognizes individuals or organizations for their musical accomplishments and inspiring more music makers.

2PM PT - Worldful of Pianos will debut and be live on BelieveinMusic.tv and pianists from around the world are invited to register to join the performance.

Friday, 1/22

9AM PT - Opening Session featuring seven-time CMA "Entertainer of the Year” Melissa Etheridge, one of music's great female icons, who will discuss reinvention in the time of COVID and her new venture, EtheridgeTV.com. Etheridge, will receive NAMM’s "Music for Life" award.

2PM PT - The 36th Annual NAMM TEC Awards celebrating the best in professional audio and sound production.

6:30PM PT - She Rocks Awards honoring women in the music & audio industries. Honorees include Nancy Wilson, The Go-Go’s, Cherie Currie; drummer Cindy Blackman Santana, Evanescence front woman Amy Lee, comedian Margaret Cho, and more.

Throughout the week - More than 200 professional development and training sessions for all sectors of the music products, pro audio and entertainment technology industries.

GIVE BACK

Twelve nonprofit organizations to benefit from matching donation program, including The CMA Foundation, HBCU National Band Directors’ Consortium, Music for All, Showmakers, and others.

REGISTER FREE to music makers everywhere! Visit https://attend.believeinmusic.tv/ to begin registration.

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